Subscribe to our blog to stay informed

What order should I apply Skin Care products?

Having a good skin care routine does not have to be confusing


There are so many different products, ingredients, and techniques for taking care of your skin, it can seem DAUNTING! However, we at Hale Cosmeceuticals Inc are Your Skin HEALTH company, and want to help take the confusion away!!

Whether you include some or all of these steps, we are confident that with our products you WILL see RESULTS even after a few applications! Applying your skin care products in the proper order ensures that your skin receives the full benefits of each product. This process below can be used in the morning, night, or both times of day!


The first step to a good skin care routine is using a good CLEANSER.Properly cleansing your skin is an essential step, because it helps remove dirt, makeup, toxins, pollution, and dead skin from the skin.

By cleansing the skin first, it helps give your skin a clean base upon which to apply your other products. Your skin care products will be able to penetrate more deeply, and have more efficacy! If you are using a moisturizer, cleansing first imparts moisture to the skin which you can RETAIN with a product. If you do not do anything else, just cleansing alone can remove dirt, oil, and dead skin which could otherwise lead to breakouts and blemishes!

We recommend cleansing the skin in the morning and evening. Even just rinsing the skin with water alone can help if your skin feels irritate from regular cleansing. Also, incorporate some exfoliating cleanser or scrub once a week to help your skin feel refreshed!


A good TONER is designed to pick up any remaining dirt and oil left behind after you wash your face. It can also act as a very gentle exfoliant to prime your face for whatever products you will apply after it.

Many people choose to skip toners, which is fine!! Historically, toners have helped to rebalance the skin’s pH after harsh soaps and chemicals in the past. Newer products, and especially our products at Hale Cosmeceuticals, are more friendly to the skin. Many people have not used a toner, and if you have dry skin, then you may want to avoid using a toner.

However, modern toners help to deliver active ingredients and nutrients back to the skin after cleansing, and can balance the pH of the skin and prime before continuing your skincare routine


A SERUM is a concentrated topical application that delivers nutrients and active ingredients to the skin in a concentrated form. Serums help nourish your skin, promoting healing and fighting the visible signs of aging. These usually are applied before moisturizers for maximum absorption into clean skin.

The serums at Hale Cosmeceuticals are PACKED with active ingredients, and ONLY A FEW DROPS are usually needed to target the areas of the eyes, face, and neck to reduce fine lines, wrinkles, and other signs of “Inflamm-aging”.


A good EYE CREAM is critical to any skin care routine, as the skin around the eyes is generally very thin and sensitive. Also with squinting, rubbing our eyes, and using makeup, this skin undergoes a lot of stress. Many dermatologists recommend people start using eye creams as early as their 20s in order to help reduce and prevent the appearance of fine lines, wrinkles, puffiness, and dark circles.

A good eye cream or serum can help maintain the health and thickness of the skin around the eyes, and promote collagen formation in order to keep the skin looking tight and youthful. It is important to select a product that is gentle, but effective! By applying the eye product after a serum, you can also help lock-in the effects of a powerful vitamin C or hyaluronic acid serum around the eyes.

For best results, it is important to consistently treat the skin around the eyes on a daily basis. Similar when applying serums to the skin around the eyes, we recommend using your ring finger, and apply a small amount of product. Gently tap your eye cream onto the area beneath your eyes, avoiding the skin closest to your eyes. By applying eye cream every morning and night, you can reduce the appearance of fine lines and wrinkles over time. Other tips include sunscreens and sunglasses to prevent squinting and UV exposure/damage


Using a MOISTURIZER is important for people of ALL ages and ALL skintypes! Using a moisturizer at this step helps LOCK-IN previously applied serums and also helps to RETAIN the skin’s natural moisture after cleansing. By applying the moisturizer while the skin is still damp, you can retain more hydration within the skin. Persons with dry skin may consider heavier moisturizers whereas those with oily skin may prefer something lighter.


Some experts consider SUNSCREEN to be one of the most important steps to a good skin care routine. Applying sunscreen in the morning on a daily basis can help PREVENT a lot of the damage from UV rays which lead to “Inflamm-aging” and oxidative stress to the skin. Using sunscreens on a daily basis can be an important step to protect your skin from signs of aging and sun damage. It is also important to remember to re-apply sunscreen regularly throughout the day to maintain its benefits.


We recommend using any type of MASK in order to detoxify your skin and help to exfoliate the skin. Depending on the type of mask which you use, your skin can regain nutrients, hydration, as well as be cleared of toxins and dead skin cells. We offer a variety of masks from our detoxifying CharColate Mask ( and Silt Mask ( We also have our unique exfoliating masks featuring natural ingredients derived from fruits like pumpkin( or marula/papaya (

We recommend using a mask 1-2 times per week depending on your skin

For questions about these or any of our other active ingredients, please contact us online or call us today at 1-800-951-7005.
contact us